Projects / Ashlure
E-commerce · Beauty
Ashlure
A beauty storefront: It Girl Glow Oil and signature lip combos.
Overview
A fast, static storefront with PayPal checkout, bundle pricing, and a design system built around the product's glow.
The problem
Beauty shoppers buy on mobile and on looks. The store needed to be fast, polished, and conversion-focused at 375px wide.
What I built
- PayPal checkout, plus bundle math (any three lip combos for a set price) and a free-shipping threshold.
- A responsive WebP image pipeline that generates a manifest, and reusable glow design tokens.
- Playwright tests for image health, layout at 375px, the cart, and accessibility.
Architecture
- A Next.js 15 static export with client-side PayPal checkout.